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Fashioning Change

Ethical Online Shopping Marketplace


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Published 01/18/2012 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Fashioning Change provides users with a way to discover eco-friendly, ethical alternatives to name brand clothing and accessories. Although environmental issues seem to be the main focus, the site also provides the user with a way to find products that are made ethically, without child labor or exploited workers. The site provides the user with a list of popular name brands. The user chooses the brands they like and can access a list of alternative brands that are produced ethically. Products are matched based on the user’s style preference as well as price point, so the user can shop within their budget. The site’s “Wear This, Not That” feature highlights a specific look that is featured for five business days (125 hours). During this time frame, the site donates one percent of purchases to fashion industry organizations that are working on human rights related issues.

Fashioning Change screenshot
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What is the history and popularity of the app?

Fashioning Change was founded in 2010 by Adriana Herrera and Kevin Ball. The site was created to give internet shoppers a way to purchase items they want to wear that are eco and human-friendly. Through its efforts, Fashioning Change also encourages awareness of human rights issues and helps support organizations that are pushing for improvement through its donation system. The application hasn’t found wide spread popularity yet, but offers users a way to find fashionable items that they can feel good about buying.

What are the differences to other apps?

There are many places to purchase clothing online. Fashioning Change stands out because the site provides users with a list of garments, accessories and companies that work ethically. Each item is made with eco-friendly processes and without the use of child labor or exploited workers. The user can support an economy and purchase an item that is made with minimal resource consumption. The site currently lists a number of styles for men and women.

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How does the web app look and feel to use?

Fashioning Change utilizes a few vibrant colors, including orange and green, to spice up its tidy design. Fashions are displayed against a white background, allowing the user to get a better view of each style before continuing to a list of recommended ethical companies selling a similar product. A list of check boxes is also available for users who would like to select numerous brand names at a time. The Fashioning Change interface is user friendly and maintains a trendy retail feel through its bright colors and eye-catching product images.

How does the registration process work?

A new user can create a Fashioning Change account by clicking the light orange “Get Started” button found at the center of the homepage. A pop up box fades into view and asks the user to provide their email address. Users can also sign up with a Facebook account using the blue button at the top of the form. The user is automatically logged in and can choose to begin shopping for men or women. The site also provides the user with access to its product search, gift guides and name brand collection.

What does it cost to use the application?

Fashioning Change invites all users to sign up for free. There are no subscription fees, which is as it should be with a service like this. The site wants to encourage users to make purchases, and charging a fee would counteract that to some degree. The more money the user has to pay the site, the less they have to spend on purchases to support ethical companies. The user is not required to make any purchases to maintain an account.

Who would you recommend the application to?

Fashioning Change is an excellent retail site for anyone who loves to buy name brand fashion but shares a concern for the world and those living in it. The site promotes products that are made ethically and using environmentally friendly manufacturing processes. Shoppers can find products that are very similar to their favorite name brands, which can make the entire ethical shopping process far more convenient and less intimidating than it would be without Fashioning Change.

  • Users can register and login with a Facebook account
  • Products can be browsed based on the user's name brand preferences
  • Clothing and accessories for men and women are listed on the site
  • A list of unethical highlights are presented for each name brand
  • Live chat provides users with quick access to assistance while shopping
  • "Wear This, Not That" gives users another way to donate while shopping


Fashioning Change video

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